Taylor Swift Social Media Campaign with @TSwiftDancePartyCA
Our team discovered that T Swift Dance Party Canada, a national DJ event dedicated to playing Taylor Swift songs and hosting album release parties, donates a portion of its ticket sales to charity. We saw a great opportunity and reached out to them with a creative, Taylor Swift-themed one-pager filled with Tay puns and references.
We were excited when they responded, recognizing us for our resources, saying they’d used them in the past, and agreeing to partner with us. I spearheaded the creation of social media posts to help promote the event tour. This was an enjoyable project for our Tay-obsessed team members to contribute to as we reviewed which lyrics worked best for our posts (there were so many great ones to choose from!) and exchanged ideas.
The tour was a huge success, raising over $10,000 for our resources and programs. This social media campaign saw increased engagement and over 12,000 impressions, was super fun to share, and left me (dare I say!) enchanted 😉