Web Content (Writing, Editing, Design, Website Management)
Below is a small sample of Anxiety Canada web content I helped shape, overseeing and editing content, making design tweaks with basic HTML, and coordinating with web developers. I also managed the webpages, updating and troubleshooting as needed for web users and stakeholders.
- MindShift CBT App (landing page update)
- My Anxiety Plan – online courses (microsite creation)
- Fundraising for Anxiety Canada (microsite creation)
- TELUS Health MyCare (collaboration project)
- Anxiety in Older Adults (collaboration project)
Content Creation & Management: The Educator Toolkit
In 2023, our team wanted to expand our annual awareness and education event, Action Anxiety Day, to include new resources for educators. I created the Educator Toolkit, using our existing resources as a guide for the lesson plans and worksheets.
In 2024, I was able to further develop content, implement feedback from teachers, psychologists, and a curriculum designer.
Download the comprehensive Educator Toolkit here.
Anxiety Canada Newsletter
Below are links to a few examples of Anxiety Canada newsletters I created in Constant Contact and deployed to our subscriber base of over 26,000. Sent monthly with higher frequency in May & June, my newsletters boosted our open rate by 29 percent and consistently resulted in an open rate 10 percent above industry average.