Web Content & Newsletters

Content management for Anxiety Canada, including web and podcast work.

Web Content (Writing, Editing, Design, Website Management)

Below is a small sample of Anxiety Canada web content I helped shape, overseeing and editing content, making design tweaks with basic HTML, and coordinating with web developers. I also managed the webpages, updating and troubleshooting as needed for web users and stakeholders.

Content Creation & Management: The Educator Toolkit

In 2023, our team wanted to expand our annual awareness and education event, Action Anxiety Day, to include new resources for educators. I created the Educator Toolkit, using our existing resources as a guide for the lesson plans and worksheets.

In 2024, I was able to further develop content, implement feedback from teachers, psychologists, and a curriculum designer.

Download the comprehensive Educator Toolkit here.

Anxiety Canada Newsletter

Below are links to a few examples of Anxiety Canada newsletters I created in Constant Contact and deployed to our subscriber base of over 26,000. Sent monthly with higher frequency in May & June, my newsletters boosted our open rate by 29 percent and consistently resulted in an open rate 10 percent above industry average.

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