I had the privilege of working on a short-form video project aimed at making mental health education accessible and engaging. Working closely with my colleagues, Health Literacy Lead, Pargol, and in-house Registered Clinical Counsellor and Educator, Mark, I contributed in several key areas:
- Script Review and Editing: Ensured content was accurate and clear.
- On-Set Direction: Assisted in directing during filming to bring our vision to life.
- Publishing and Optimization: Managed uploads to Instagram Reels, TikTok, and YouTube Shorts, optimizing each for maximum reach and engagement.
- Paid Media Campaigns: Coordinated and ran campaigns to promote the series.
- Landing Page Enhancement: Assisted in editing and reviewing the project’s landing page.
- Content Ideation: Brainstormed and developed compelling video ideas and assisted in topic selection.
The series aimed to make learning about anxiety fun and approachable, covering topics like living with an anxiety disorder, managing perfectionism, and understanding cognitive-behavioural therapy (CBT). Learn more about the series here.