podcast marketing

Social Media & Podcast Work: Marketing examples from my work on the Anxiety Canada Podcast.

Copy, Transcription, Paid Media & More for the #OurAnxietyStories Podcast

For Seasons 3 and 4 of #OurAnxietyStories – the Anxiety Canada Podcast, I transcribed and wrote copy for multiple episodes, optimized content in WordPress when uploading, and added relevant metadata and tags. I also collaborated with web developers to make improvements to the podcast webpages. Ayla’s episode is an example of the dynamic tasks I engaged in for Anxiety Canada’s podcast; for this episode, I:

  • transcribed the podcast episode,
  • designed episode’s cover art using existing template,
  • uploaded the audio to Castos for dissemination to podcasting platforms,
  • wrote copy for the website & added copy to Castos to appear on apps like Spotify,
  • assisted in organizing and directing the live filming of the episode; uploaded the final file to YouTube,
  • created static social media posts announcing the episode,
  • created Reels and TikTok video posts using the audio and video files,
  • set up, ran, and tracked a paid media campaign in Meta & TikTok Business Suites to boost the videos and create awareness.

To listen & learn more to Ayla’s episode, click here.

Social Media Examples

Below, I’ve embedded a few examples of my social media marketing work related to the #OurAnxietyStories podcast.


@AYLA TESLER-MABÉ shares her story in this week’s featured podcast ep! ???? Thank you, Ayla, for helping to #breakthestigma around mentalhealth! Spend #springbreak catching up on our #OurAnxietyStories & let us know your feedback; you’ll be entered to win a $100 gift card. Learn more by visiting the link in our bio.

♬ give me a sign – AYLA TESLER-MABÉ

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